Chinese service NetEase Cloud Music prides itself on having plenty of young listeners who are keen to discover international music as well as homegrown tracks.
K-Pop for example, which is the focus for NCM’s latest announcement. It says that Korean group (G)I-DLE have sold RMB 20m ($2.9m) worth of digital albums through its service, as well as doing more than 150m streams on the platform.
This is based on strong sales and streams for the group’s 2022 releases ‘I Never Die’ (an album) and ‘I Love’ (a mini-album) on the service. NCM also noted that (G)I-DLE have more than 1.3 million fans on its service, with their music having generated more than 65k comments on the platform so far.
That’s a reference to one of the key features on music services in China that’s still missing from most of the big global DSPs: the ability for fans to post comments about artists and music on the platform itself.
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