CNN’s profile of Middle Eastern streaming service Anghami includes some interesting stats on the role that local music plays for the platform.
Co-founder Elie Habib said that Arabic music is only 1% of Anghami’s catalogue, but that it accounts for 60% of all its traffic. The company is seeking to bolster its catalogue of local tracks accordingly. “We realise we need to grow that 1%,” he said.
CNN also outlined Anghami’s strategy of moving into offline businesses: live events and a recording studio in Riyadh, Saudi Arabia. “Artists can’t just make money out of music streaming,” said Habib. “They need to make money out of the real world also.”
That’s a wider trend among music streaming services, who are seeking to present themselves as a good springboard for these real-world income streams for artists.
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