With apologies to Justin Timberlake in The Social Network: A million streams isn’t cool. You know what’s cool? A billion streams…
British industry body the BPI may not thank us for comparing it to a fictional Sean Parker, but it certainly thinks a billion streams is cool. So cool, it’s inventing a new award for it in 2023. It’s called the Brit Billion award, and will be added to the existing platinum, silver and gold awards when it launches as part of the BPI’s 50th anniversary celebrations next year.
The award will go to artists whose music has been streamed more than 1bn times in the UK, based on Official Charts Company data covering tracks where the artist is the main or a featured performer.
It can also be seen as part of the BPI’s ongoing campaign to argue that the music streaming economy is healthy, with lots of successful artists, in response to criticism from the Broken Record campaign and politicians taking part in the UK’s streaming economics inquiry.
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