British music streaming service Roxi has signed up another starry playlist curator, and announced its first user figures.

The company, whose TV app provides music, karaoke and games, has now attracted more than one million users in the UK and Ireland. Specifically that’s households who have used Roxi – so it’s not strictly an ‘active users’ metric, but it does likely mean more than one million actual people have tried it due to multi-person households.

The new curator is Simon Cowell, meanwhile, who’ll be putting his name to video playlists in Roxi’s app alongside its existing roster of Robbie Williams, Kylie Minogue, Sheryl Crow and Alesha Dixon.

More news from Roxi this morning includes a partnership with Samsung to add its app to the company’s range of smart TVs, and the announcement of Roxi’s plans to launch in the US in 2023. It has appointed Rockefeller Strategic Advisory as its advisor to “progress partnership opportunities with major media and technology players in the USA”.

Crossing the Atlantic is a longstanding and thus far frustrated ambition for Roxi. In the days when it was called Electric Jukebox (in 2016) it postponed a planned US launch. Then in 2019, following its rebrand to Roxi, CEO Rob Lewis predicted a US debut by the end of that year. Fingers crossed for 2023.

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Stuart Dredge

Music Ally's Head of Insight

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