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Chinese music service NetEase Cloud Music has always been keen to point out that artists are selling albums on its platform, rather than only being streamed.

Its latest case study is C-Pop artist Hua Chenyu, whose latest album ‘希忘(Xiwang) Hope’ launched on NCM in December. It has already sold more than 760k copies on the service, making it the most-sold album of the year with just two weeks of availability.

That fortnight generated more than RMB 20m (around $2.9m) of sales for the album, juiced by Hua Chenyu’s 6.5 million-strong following on NetEase Cloud Music.

The company noted that ‘希忘(Xiwang) Hope’ sold more than 100k copies in the first minute after its release, and more than 300k within 35 minutes. NCM also noted that its top 10 selling digital albums of 2022 spanned C-Pop (Hua Chenyu), K-Pop ((G)I-DLE), Chinese folk (Zhao Lei) and western pop (Taylor Swift).

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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