Report: SVOD services to slow growth in original content spend


Recent years have been boomtimes for TV production companies, thanks to the emergence of streaming video services and their enormous budgets for commissioning original shows. However, research firm Ampere Analysis reckons that the gravy train will slow considerably this year, if not quite screech to a halt.

It has predicted that the big subscription video-on-demand (SVOD) services including Netflix, Disney+ and HBO Max will increase their total content spending by 8% this year. That’s down from a 25% estimated increase in 2022.

Note, these are still huge budgets: Netflix, for example, is set to spend around $17bn this year – around the same as last year, which given its estimated 25% share of overall spending, is a big reason for the deceleration.

It’s one of the key differences between the video and music streaming markets: music DSPs dabble with original music, but for the most part any spending on original content is skewed towards podcasts at the moment.

Written by: Stuart Dredge