News

Spotify’s latest personalised playlist is a 2023 time capsule


Tags:

Spotify is hoping to inspire some musical nostalgia in a year’s time with its latest personalised playlist. It’s called ‘Playlist in a Bottle’ and is a music-streaming equivalent of a time capsule. Except instead of burying anything in the garden, it’s about creating a playlist of people’s January 2023 listening, which will be re-served to them in January 2024.

It’s all geared towards social sharing too, so expect to see the #PlaylistInABottle hashtag trending if the feature catches on.

Spotify is launching the new feature in 27 countries and 18 languages, with the warning that come the end of this month “we’ll cork the experience” to set a deadline on people taking part.


Written by: Stuart Dredge