AR Rahman is one of the most revered Indian musicians, but now he has ambitions in the music-tech world too.

“I’m excited to announce KATRAAR, the #metaverse platform currently in development, is one step closer to launching. And I look forward to sharing this journey with you all,” wrote Rahman in an Instagram post teasing the new venture. “This platform is to bring in new talents, technologies and to bring in direct revenue for artists,” he added in the video accompanying the post, which explained that Katraar is a partnership with web3 organisation The HBAR Foundation.

The new venture’s website is carefully vague at this point, describing itself as “an exclusive platform to promote new creations in music and other art forms” that is “using decentralised technology to build a global community of music lovers and artists to share their common passion for creativity”.

A three-phase plan appears to boil down as: build a community; sell NFTs; launch a metaverse. Rahman will be “releasing some of his exclusive works” through Katraar as part of his involvement.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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