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We know all about the growth in consumer streams of K-Pop music around the world in recent years, but it seems the trend extends to businesses too. Soundtrack Your Brand, one of the main companies providing music to shops, restaurants, bars, hotels and other businesses, has offered some data points on its 2022.

“The top 10 genres streamed across commercial businesses were pop, lounge, jazz, rock, ambient, dance/electronic, EDM, pop-rock, singer-songwriter and R&B,” explained the company. “Between 2021 and 2022, K-pop streaming grew by more than 200 percent, trap grew by 87 percent and Latin grew by 22 percent, while pop rock genres categories increased by 47 percent.”

K-Pop was particularly popular with retailers, added Soundtrack Your Brand. The company also revealed its most popular playlists with clients: Pop FM; Good Times Pop; Hits of the 80s; Summer Break 2022; Springtime Pop; Dinner and Drinks; Most Played Pop; Can’t Stop Chill Hop; Lo-Fi Chill; and Hits of the 2000s.

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Stuart Dredge

Music Ally's Head of Insight

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