Apple Music boss adds Apple TV+ business to his responsibilities


Oliver Schusser is one of the longest-serving executives in Apple’s music business, from the iTunes days through to Apple Music now. He was promoted to be the latter’s global chief in 2021, but now he’s adding another high-profile Apple service to his role: Apple TV+. Well, at least the business aspects of Apple’s subscription video-streaming service: responsibility for commissioning shows will lie elsewhere.

Schusser will be in charge of product roadmap and overall strategy according to 9 to 5 Mac, although he’ll continue to head Apple Music. That could spell more opportunities for collaboration between Apple’s video and music services.

Talking of which… Apple TV+ is launching a music competition show called ‘My Kind of Country’ in March. It’ll see musicians Jimmie Allen, Mickey Guyton and Orville Peck seeking talented young artists, with Reese Witherspoon and Kacey Musgraves appearing and executive producing the show. Apple Music is involved as the provider of a “life-changing prize” for the winner in the form of “unprecedented support and exposure” on its service. The series premieres on 24 March.

Written by: Stuart Dredge