YouTube faces criticism over plans to demonetise sweary videos


Warning! If you’re filming a ****ing YouTube video, don’t ****ing swear in the first eight ****ing seconds, or your revenues will be ****ing ****. Or perhaps not.

In November YouTube announced some new policies around “advertiser-friendly content” including a clause on inappropriate language. “Content where profanity is used AFTER the first 8 seconds may receive ad revenue. However, if profanity is used in the first 8 seconds of the video, then it will not monetize,” explained YouTube. Swear too early, and kiss goodbye to your ad revenues in other words.

Perhaps not surprisingly, this has been making a number of YouTubers turn the air blue with their opinions of the new policy, particularly because it was going to be applied to older videos as well as new content.

Now The Verge has reported that YouTube may be having a rethink in response. “That feedback is important to us and we are in the process of making some adjustments to this policy to address their concerns,” said its spokesperson, promising news on those changes “shortly”.

Written by: Stuart Dredge