The last time we covered D2C platform Bandzoogle, in October 2020, it was revealing that it had generated more than $5m of music, merch, livestream tickets and other revenues for its community of artists since the start of the Covid-19 pandemic.
Now the company has another milestone to announce: $100m of sales since first launching its D2C aspects in 2006 – back in the days when this was about selling MP3s. More than half of that $100m has been generated in the last five years, according to Bandzoogle, while 75% of the total has come from merchandise.
The company has been doubling down on this aspect in recent times, including a partnership with print-on-demand service Printful, and the launch of new bundling and upselling tools for artists to use.
The company takes pride in the fact that it doesn’t take commission on sales: instead artists pay a monthly subscription to use its platform.
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