igloofest yeti hunt

A number of festivals have experimented with NFTs in the last couple of years, although it hasn’t always gone well: Coachella’s VIP tokens got caught up in the collapse of crypto firm FTX for example.

But there’s still a lot of potential to be explored, and the latest example comes from a partnership between Canadian electronic music festival Igloofest and creative agency Mega Labs.

They’re launching a ’Yeti Hunt’ activation that will send attendees on a digital treasure hunt during the event, collecting free NFTs at different locations around the site. Collecting the tokens enters them into a prize draw with a trip to Igloofest’s Quebec event; season passes for the Piknic Électronik 2023 series of concets; and free entry to club nights held during Igloofest itself.

In a refreshing break from the norm, it’s a fun AND free use of NFTs by a festival.

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Stuart Dredge

Music Ally's Head of Insight

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