the kid laroi fortnite

Music activations within Fortnite are getting even more ambitious. The Kid Laroi’s partnership with Epic Games goes beyond an individual performance, with his own island, unreleased music and quests to unlock virtual items around it.

It all begins today (24 January) with a ‘The Kid Laroi Cup’ in-game feature, where players will be able to unlock a pair of artist-branded outfits for their Fortnite characters ahead of their debut on the game’s shop on Thursday.

The Kid Laroi’s Wild Dreams island will then go live on Friday, with quests to complete and new single ‘Love Again’ as well as three yet-to-be-released tracks playing in-game. A performance is also part of the experience, plus an ‘afterparty’ themed around the artist.

The island will be available for three months until 27 April, and is the latest example of a music collaboration with Fortnite’s community of Creative Mode builders and agencies – in this case Alliance Studios, Team Atomic and TheBoyDilly.

As with previous music activations, there are some copyright considerations for people wanting to publish videos of themselves playing the experience.

YouTubers will be able to make money from their videos of the island and its afterparty for seven days after the launch, with no fear of takedowns, but Epic Games has warned Twitch streamers that they may be copyright flagged for videos on demand and clips.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *