We’ve reported on various licensing deals that UK startup Lickd has signed with rightsholders for its service, which enables online video creators to pay for music to use in their content.
Its latest deal is a different kind of partnership: with one of the most popular tools for livestreaming used by those creators. Lickd is now integrating its service with Streamlabs, whose tools include pro livestreaming software for desktop, mobile and console.
CEO Paul Sampson said the deal involves building “a bespoke product that will provide streamers with pre-cleared stock music to use on their livestreams”, with support for YouTube, Twitch, Facebook, Instagram and TikTok.
It’s a good deal for Lickd in terms of boosting its profile and reducing friction for its users. Talking of which, the company says it now has more than 130,000 of those users, and over 1m songs in its catalogue.
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