The Australian government has launched a new National Cultural Policy called ‘Revive’ which includes establishing a brand new music industry body called Music Australia. The new policy will be backed by A$286m (around $202.2m) over the next four years, overseen by a new arts investment and advisory body called Creative Australia.
The new Music Australia body will work on initiatives including music education in schools, research and data collection, support for export program Sounds Australia, and co-investment partnerships with states, territories and the industry.
One of the key measures is the creation of a Centre for Arts and Entertainment Workplaces, which will be focused on safety standards in creative industries – very much spurred by the recent ‘Raising Their Voices’ report on sexual harm, harassment and discrimination in the Australian music industry.
There are also plans for new requirements of video streaming platforms around Australian content, and while those specific rules won’t include music, the government did say that it will “ensure that Australian music remains visible, discoverable and easily accessible across platforms to all Australians”.
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