Hume is one of the startups exploring the intersection of virtual artists, NFTs and web3 communities. Having raised $11.7m of funding last September, it has now splashed some of that cash on an acquisition.

Hume has bought Blocktones, a startup that has been selling generative-audio NFTs, founded by producer Gino Borri – also the executive producer of Snoop Dogg’s recent collection of NFTs for The Sandbox. He’ll be staying on as president of Blocktones and Hume A&R.

It’s an interesting combination, because Hume has been creating its own range of virtual artists (or ‘metastars’ as it calls them) while Blocktones’ NFTs have been collections of music stems that the buyers can then create with.

Hume said that the deal is part of “scaling its ambitions to help creators launch their own global metastars”, adding that “Blocktones open sourced beats could become a musical building block for new entrants”.

The two companies have already collaborated on a songwriting camp late last year.

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Stuart Dredge

Music Ally's Head of Insight

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