Apple Music launches Replay 2023 and Rihanna Super Bowl promo


Spotify Wrapped makes waves in December, but Apple Music’s Replay promo is a year-round thing. The promo, which presents subscribers with their top songs over the course of the year, has now launched in its 2023 incarnation.

While the songs can be accessed within Apple Music’s app, there’s also a standalone website offering stats on artists, albums and listening time.

It’s a busy time for Apple Music promos, since the service is also swinging its weight behind Rihanna’s upcoming Super Bowl halftime show on 12 February.

Its ‘Rihanna’s Road to Halftime’ campaign launched this week, with an emphasis on her back catalogue’s availability in spatial audio, as well as an eight-part Apple Music Radio show analysing the cultural impact of Rihanna’s back catalogue.

There’s a separate series focusing on past Super Bowl halftime performances, capitalising on Apple’s deal last September to replace Pepsi as the official halftime show sponsor.

Written by: Stuart Dredge