Universal Music Group

We reported on Universal Music Group’s announcement yesterday that it’s working with Tidal on a new economic model for streaming.

Now the Financial Times has talked to UMG’s digital boss Michael Nash, reporting that the label group is in talks with multiple ‘big streaming platforms’. It also offered some insight into the kinds of changes UMG is discussing.

“In the first phase of the overhaul, Universal wants to stamp out online bots,” reported the FT, adding that “banning 31-second clips” is also one of the moves up for discussion.

The report also mentions “creating a ‘bonus pool’ of money for artists who are driving more value to platforms by generating many streams from new users” and launching “a superfan tier of streaming subscriptions that would charge fans for extra perks or access to their favourite artists”.

Note, these are the report’s descriptions of what’s up for discussion, rather than direct quotes from Nash himself.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *