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The latest effort focusing on the wellbeing of musicians comes from the US, with an open letter to the music industry from the 1 Million Strong initiative focusing on sobriety, as ‘Dry January’ came to an end.

“Wellness is not a one-month trend. And those who are struggling with addiction have so much to offer. So we are uniting in support of our artists, talent, teams, crews, and fans – not just for one month, but year-round, year after year,” claimed the letter.

The aim is to “destigmatize addiction and to support recovery” through measures including “supporting new ways for sober fans to enjoy shows, ensuring touring musicians and crews have access to resources on the road, and engaging in conversations about sobriety that are free from shame and stigma and full of possibilities”.

The initiative already has backing from RIAA’s Mitch Glazier, A2IM’s Richard Burgess, Downtown Music Holdings’ Molly Neuman, Merlin’s Jeremy Sirota and Oak View’s Francesca Brodie among other industry executives and artists.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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