billie eilish reverb award

Environmental non-profit organisation Reverb has been working with lots of musicians and music companies in the US to help reduce their emissions and support efforts to tackle the climate emergency.

One of those partners is Universal Music Group, and the relationship is expanding. It’s partly about a pair of events this week: UMG boss Sir Lucian Grainge’s pre-Grammys artist showcase, and the label group’s Grammys after-party.

CO2 removal, renewable energy, recycled materials and meatless menus were among the elements worked on with Reverb. The pair are also teaming up for an annual award that will be given to artists for their climate advocacy. Billie Eilish became the first recipient this weekend.

“Everything UMG is doing this weekend has been designed both to reduce our environmental impact and to increase community engagement on the issue,” said Grainge.

UMG offered more details on the partners it’s working with to make its events more sustainable, including Climeworks (CO2 removal); Overdrive Energy Solutions (renewable-energy power stations); and Flor (eco-conscious rugs, or in this case, green carpets).

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Music Ally's Head of Insight

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