We’ve seen a number of global stars play concerts and launch experiences on Roblox, but regional stars are exploring the platform too.
Theoz for example, a popular influencer and musician in Sweden, is launching the ‘Theoz Vinterland’ experience on 14 February.
It’s a partnership between Warner Music Nordics and Stockholm-based developer Go Maddox Interactive, which will see fans ice skating, hopping on rollercoasters and unlocking digital merch for their Roblox avatars.
Music is part of this too: a three-song virtual performance begins on 14 February within the experience, including a “Roblox exclusive” track called ‘Otursdag’. The duration of the experience is also worth noting: the concert will run on a loop, every hour, until 14 May.
A three-month virtual performance? It’ll be interesting to see what that means for fan engagement: you can imagine some fans being determined to catch as many of the showings as possible.
Or, alternatively, that attendance will tail off once everyone’s seen it a few times. Let’s see how it goes…
Get A Free Music Ally Account
Access unlimited News articles on the site, PLUS a trial of Music Ally’s subscriber-only services, including our industry-leading daily Bulletin email.
Related posts
The digital marketing guide: expert insight, case studies, fresh approaches, and overlooked opportunities.
