keychange 2023

More than 600 music festivals and organisations have now taken Keychange’s pledge committing them to being more inclusive for women and gender-expansive minorities.

Now the campaign is gearing up for its next phase, buoyed by a survey of those pledge-takers suggesting that nearly two thirds (64%) have already reached their pledge targets of at least 50% representation of those groups.

So what’s next? Partly more expansion beyond the live sector: currently just over 40% of the pledge-takers are festivals, but it’s keen to sign up even more companies and organisations from the other parts of the music industry.

There’s also a new four-point action plan, with point one being to go “beyond gender” to make sure people of all races, ethnicities, abilities and social classes are represented in the industry’s evolution.

Keychange also wants to inject urgency into this process with “time-focused” pledges; to hold more roundtables and workshops for the industry to compare notes; and develop new guidelines, best practices and monitoring support for the organisations who sign its pledge.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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