yo suzy

Artists and their teams are facing up to the challenge of simultaneously serving TikTok, Instagram, YouTube Shorts and Snapchat with great short-form videos. What’s more, there’s a pressure to make original content for each platform rather than just multi-purposing.

No wonder someone’s launched a dedicated short-video creative agency to help. Suzy Yoder is the former head of digital marketing at Elektra Music Group, but her new venture is agency Yo Suzy, in partnership with influencer music-marketing firm Songfluencer.

The agency has already worked for some prominent artists including a couple of proper veterans: Barbra Streisand and Keith Richards.

“Over the last few years, short form video platforms have dominated internet culture and trends, but there are many artists and brands that find it overwhelming to deliver content at the rate required for success,” said Yoder.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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