spotify logo 2022

It’s now nearly 15 months since Spotify started testing a vertically-scrolling music video discovery feed in its app, inspired by TikTok’s ‘For You’ feed.

The tests, which used the ‘Canvas’ videos uploaded by artists to its platform, expanded in April 2022, but have yet to roll out as an official feature. That may soon change.

Bloomberg has reported that a “vertically swiped homepage” will be unveiled as one of Spotify’s new features at its ‘Stream On’ event in Los Angeles next month.

“Instead of selecting from a long list of carousels featuring static cover art, the interface allows listeners to swipe vertically through content recommendations that play automatically,” claimed the report, suggesting that the feed may also pull in podcasts and audiobooks.

It’s the latest ripple effect from TikTok’s huge popularity, particularly with Gen-Z, with even the biggest streaming services keen to swipe (literally, ho ho) some of its defining user-interface features.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *