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UK-based ticketing and live events firm Shoobs has published a review of 2022, noting that it supported more than 7,000 events from more than 1,000 organisers last year.

Shoobs, which focuses on Black music and culture – you may have seen our interview with its chief strategy officer Christine Osazuwa in our recent quarterly report – broke down the most popular genres for its music events.

Hip-hop led those rankings ahead of R&B and Afrobeats, but Amapiano – the house sub-genre originating from South Africa – jumped from 13th place in 2021 to fourth in 2022, leading Shoobs to dub last year as “the year of Amapiano”.

The company also identified a sharp rise in the average ticket price for music events: peaking at £33 per ticket in 2022, but with the average price in 2023 already reaching £46.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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