The heyday of console music games may be in the past, but there are still some successful active franchises: Ubisoft’s ‘Just Dance’ being one of the most prominent.
Now it’s moving into the world of esports – competitive gaming – with a powerful partner: the International Olympic Committee (IOC). ‘Just Dance 2023 Edition’ will be part of the Olympic Esports Series 2023 event in June this year.
Alas, if you’re reading this thinking ‘I’ve popped a few moves to Just Dance games in my living room, NOW’S MY TIME TO SHINE!’ entry for the tournament will be invitation-only, with Ubisoft and the World DanceSport Federation choosing “well known athletes from their community”.
That’s based partly on the existing Just Dance World Cup competition, which was held between 2014 and 2019.
We’re interested in how this will work on the licensing side: each year’s Just Dance game comes with a new catalogue of licensed tracks for use at home. We’re not sure how those licences translate to the world of performance sports with athletes dancing for live and online audiences.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…