Last year, we wrote about how music-tech firm Pacemaker – best known for its innovative DJ apps – was up for sale. Having originally used Spotify as its music source, the startup had been forced to switch to direct licensing, with ensuing challenges for its business.

Now it has found a home: Tuned Global is acquiring the Swedish company. It’s the B2B music firm’s first acquisition, and includes Pacemaker’s patented technologies for DJ mixing and an AI DJ. The latter is the interesting aspect, given Spotify’s recent launch of its own radio-style artificial DJ feature.

“Pacemaker’s full-stack, mobile-first tech will reach a wider audience and we’ll be able to improve the music experience for Tuned Global’s clients,” is how Pacemaker CEO Jonas Norberg described the potential. “Our AI DJ is so good that it can improve the experience of any playlist, creating seamless, great-sounding, well-timed transitions between songs and audio.”

Tuned MD Con Raso added that while Pacemaker’s tech will be part of his company’s white-label music apps, there will also be “a standalone product for companies who aren’t yet our customers”.

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Stuart Dredge

Music Ally's Head of Insight

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