A vertically-swiping discovery feed will be one of the main announcements at Spotify’s ‘Stream On’ event tomorrow. But it’s not the only music service taking a leaf out of TikTok’s book.
SoundCloud is testing its own new feed, called ‘Discover’, enabling listeners to swipe through 30-second preview clips.
TechCrunch reported that captions will be included to explain why tracks have been recommended (“‘Because you follow A’ or ‘Because you liked B’”).
It added that artists will be able to choose their own clips to be used in the feature, or have them chosen automatically by tech from SoundCloud’s recent acquisition Musiio.
The test is currently happening in the company’s Android and iOS apps with select users.
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