surf music

Surf Music has been operating for three years, but don’t worry if you (like us) hadn’t heard of it: the startup says it’s been running in “quasi-stealth” mode in Japan and South Korea.

That said, it’s the kind of stealth that has seen it work with all the major labels on those countries.

What is it? Essentially a songs marketplace where musicians upload demos which can then be browsed by labels, advertising agencies and film or TV production companies, with these companies also able to set briefs for Surf Music’s community of creators.

Now the platform is going global, using this month’s SXSW event in Austin as its coming-out party – complete with bagging one of its SXSW Innovation Awards.

“Behind our platform are very real people from different parts of the world with networks and experience in the industry,” promised CEO Ken Kobori.

“Though we’ve established ourselves in Japan and South Korea, we’re here to let the industry know we’re jumping into this market.”

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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