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It’s not so long since SoundCloud’s CEO stepped down to be replaced by its president. Now it’s happening again.

In 2020 Michael Weissman took over the reins from previous CEO Kerry Trainor. Now Weissman is departing (“for a new opportunity” yet to be announced) and president Eliah Seton is stepping into the hot seat.

Seton is the former ADA executive who oversaw WMG’s independent artists and creator services, before being poached by SoundCloud in 2021.

There is also a change at board level for SoundCloud, with veteran VC Fred Wilson – a longtime backer of the company – becoming chairman of its board. He in turn replaces SoundCloud’s co-founder Alexander Ljung, who will still be involved as ‘chairman emeritus’.

Seton will continue SoundCloud’s pivot back towards tools for musicians. No news yet on who his replacement as president will be: perhaps someone who’ll be up for becoming CEO sometime in 2025, if SoundCloud wants to keep the pattern going…

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Stuart Dredge

Music Ally's Head of Insight

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