Startup Stationhead was one of the pioneers of user-generated radio merged with music streaming. Now it’s helping artists do something more old-school: sell music to fans.
The app has evolved into a place where artists can hold live listening parties to promote their new albums. TechCrunch reports on a new feature that’s part of that: the ability to sell downloads.
Blackpink, Niall Horan, TXT and 5 Seconds of Summer have already used it, and according to the piece Stationhead was directly responsible for 33% of TXT’s first-week download sales of their latest album, and 20% of Blackpink’s.
It’s an interesting point to think about: the fans keen enough to tune in to an artist’s album listening party are also the most likely to be interested in buying downloads – even in this streaming-dominated era.
The involvement of TXT and Blackpink also suggests Stationhead is onto something with its exploration of K-Pop partnerships. It added dedicated channels for fellow Korean groups BTS and Seventeen last June, shortly before raising a $12m funding round.
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