Ticketing firm Dice’s latest partnership is with Spanish clothing retailer Bershka. ‘Moved by Music’ will encompass events, artist partnerships and playlists.
UK-based TSHA and Spanish artist María Becerra have been named as the first ‘ambassadors’ for the campaign, with its first month focusing on women artists.
Dice has also roped in Pxssy Palace, DLT [Days Like This] and Bresh as partners for ‘Moved by Music’ parties, with Ibiza and Milan among the cities slated for events this summer.
Dice’s head of community partnerships Steve Proud said that it’s one of the company’s biggest commercial deals in Europe to date.
“This campaign will give fans the chance to access exclusive content, playlists and events from some of the most exciting artists and parties around the world…”
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