There’s a journalism phrase called ‘burying the lede’ which refers to the most important part of a story coming lower down rather than in its introduction.
It can apply to corporate blog posts too, as Mark Zuckerberg’s latest missive shows.
“Meta is building the future of human connection, and today I want to share some updates on our Year of Efficiency that will help us do that,” he wrote yesterday. Two paragraphs down comes the lede: more layoffs:
“Overall, we expect to reduce our team size by around 10,000 people and to close around 5,000 additional open roles that we haven’t yet hired.”
This follows the more than 11,000 layoffs – around 13% of its staff at the time – that were announced in November. Zuckerberg also offered his view of how long the current economic uncertainties that are affecting a range of tech (and music) businesses might last, although he worked in a reference to regulators too.
“At this point, I think we should prepare ourselves for the possibility that this new economic reality will continue for many years,” he wrote. “Higher interest rates lead to the economy running leaner, more geopolitical instability leads to more volatility, and increased regulation leads to slower growth and increased costs of innovation…”
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…