Music-advertising firm Found·ee has added a new feature called ‘Automated Follow-up Remarketing Audiences’ which we think could prove useful for music marketers.

Essentially it’s about capturing and targeting audiences who’ve seen an artist’s ads on ‘premium websites’. In this case, that includes the likes of Rolling Stone, GQ and Complex.

Found·ee says that campaigns using the feature are already seeing “anywhere between 4x to 20x increases in ad engagements from the initial campaign to the follow-up remarketing campaign”.

Why is this interesting? Well, it’s about building targetable audiences using big music and lifestyle sites, rather than just the social-media and video platforms that music marketers often focus on.

It could be a helpful addition to the armoury of artists’ teams, anyway.

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Music Ally's Head of Insight

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