umg centaurify nfts

Every major label has been keen to strike a number of partnerships with music NFT startups. The latest for Universal Music Group is kicking off in Norway and Sweden, and it’s with startup Centaurify.

The Universal Collection’ will start with 3,333 NFTs launching in mid-April as a “free mint” with the promise of access to future presales, exclusive releases and an online community.

In traditional web3 fashion, there’s a litepaper with more details, including explaining how the NFTs will evolve as streams of the featured tracks hit specific milestones.

In other music NFTs news, Public Pressure has launched the first NFT in its series partnering with fashion brand Diesel. ‘Fashion’ from artist HoneyLuv costs $39, includes a music-track download, and has a run of 1,200.

Elsewhere, music metaverse startup M.Verse has launched an NFT collection celebrating ’50 Years of Hip-Hop’ with artists including Havoc (Mobb Deep), Saigon and Jahlil Beats.

The $50 NFT gives fans access to the startup’s virtual world, with plans for performances, meet’n’greets and the chance to collaborate with participating artists.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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