People making videos for YouTube and social networks need background music that won’t get their content taken down or de-monetised for copyright reasons.
That demand is what fuelled the rise of Epidemic Sound, with its creator-focused plans for production-music tracks.
In recent years, it has also spawned a raft of startups looking to make licensing easier for creators: Lickd, Uppbeat, Thematic, Slip·stream and more.
The latest startup entering the fray is ThatTrack, which is launching this week with a catalogue of 30k tracks for video creators/influencers, podcasters and filmmakers.
The company is making AI a key part of its pitch, promising clever search tools to find suitable tracks quickly. Like rivals, its team is also curating themed playlists of music.
ThatTrack also offers different versions of tracks (instrumental and narration-friendly versions; 60, 30 and 15-second edits; and stems for creators who want to tweak the mix.
Tracks are licensed a la carte for $29.95, or there’s a $59.95 monthly subscription that includes 10 tracks per month – with a discount for people who pay annually.
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