Love wasn’t shining much of a light in TikTok’s congressional hearing yesterday, with politicians still making their mind up on whether to push for a ban on the app.
The company’s CEO firmly defended himself from accusations that he’s a puppet on a string pulled by the Chinese government, but it’s too early to tell whether this is TikTok’s Waterloo, or whether its reputation can rise like a phoenix…
Alright, alright, we’ve run out of Eurovision Song Contest-winning songs to crowbar in to this news story. But at least the news is positive for TikTok: it has been chosen as the official entertainment partner for Eurovision 2023 – its second year in that role.
It’s promising activations “from specially created livestreams and exclusive performances in app, to music playlists and behind-the-scenes content” with those livestreams including the semi-finals on 9 and 11 May, and the grand final on 13 May.
There will also be content for people visiting host city Liverpool during the event, and a ‘legends’ performance in the official fan village.
Last year, TikTok’s Eurovision livestreams attracted 5.8 million viewers, so it will be hoping to go bigger and better this time round.
Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!