The logo of Music Ally's Mudal initiative

We’re very excited to tell you about some developments with MUdaL, the industry education initiative we launched for Latin America last October in partnership with Relatable and supported by Spotify for Artists.

On Friday we pressed the button on the new MUdaL website, which includes articles, newsletter archives, analysis, a section of Spotify for Artists’ Spanish-language resources, and a new ‘Centro de Aprendizaje.

What’s that? An online learning space offering specialised courses in digital marketing and the music business, that’s what!

Music Ally created and certified the courses, with Relatable adapting them into Spanish and the Latin American market.

The initial slate of courses covers topics ranging from ecommerce, email marketing and music marketing on a budget to effective storytelling, and best practices for TikTok, YouTube and Instagram.

Here’s the launch list:

– Ecommerce for music
– Digital Strategy Assessments
– Music Marketing on a Budget
– Websites and SEO
– Email Marketing
– Distribution
– Effective Storytelling
– Short Form Video Strategies
– TikTok Best Practice
– YouTube Best Practice
– Instagram Best Practice

New courses and content will be added every month. You can find the new MUdaL hub here: please do share it with your Latin and Spanish-speaking colleagues.

There are becas (scholarships) available to provide access for artists and people from diverse backgrounds, while for group access or partner opportunities contact our commercial boss Anthony Churchman.

Saber es poder! (Knowledge is power!)

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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