That’s not a typo in the headline. Web3 imprint Probably A Label really is exploring the intersection of non-fungible tokens (NFTs) and near field communications (NFC) technology.
It has launched a pair of “piracy tees” on its webstore, charging $60 apiece for the black and cream t-shirts.
Piracy? Yes, the t-shirt design features the opening page of text from the famous 5 March 2001 preliminary injunction against filesharing service Napster, sparked by lawsuits from Metallica and Dr Dre.
Tapping a smartphone against the NFC label redeems an NFT that will unlock music, other content and early access to Probably A Label’s drops and events. Fans of bullish web3 disrupto-rhetoric will relish the blurb.
“welcome to the future of music. by using NFC technology, your garment acts as more than something you can wear,” explains the product listing.
“it’s a gateway to a world of future experiences with probably a label. we believe web3 has the power to revolutionize culture and disrupt the music industry. we are at the forefront of that shift and here to fuck shit up.”
Probably A Label is a partnership between Warner Music Group and chef and restaurateur Jeremy Fall.
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