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Lots of people are talking now about music NFTs’ real potential being as keys to online fan-clubs, but rock band Avenged Sevenfold were one of the very first artists to actually explore this.

Their Death Bats Club is well established, and now it’s being integrated into the band’s latest tour pre-sale by Ticketmaster.

Decrypt reported that the 10,000 NFT holders got early access to tickets for the band’s June concerts in New York and Los Angeles, with around 1,000 ‘NFT-gated’ tickets purchased for the two shows. The test is now being expanded to the rest of the band’s upcoming US dates.

The band worked with web3 startup Bitflips and Ticketmaster on the project, with the latter’s EVP of global music David Marcus telling Decrypt that it’s the start of bigger things.

“Linking to live shows creates a unique value, and we developed our token-gating capabilities based on how artists want to connect their community to their concerts,” he said.

“Avenged Sevenfold used the capability to offer first access to tickets, but there are a variety of ways it can be used by artists in the future from unlocking premier seats to special experiences like sitting in on soundcheck.”

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Stuart Dredge

Music Ally's Head of Insight

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