Anitta press shot

All is sweetness and light in yesterday’s announcement that Brazilian star Anitta is being released from her deal with Warner Music Group.

“After eleven years of successful partnership, we’ve agreed to go our separate ways,” explained a joint statement. “Anitta would like to thank the Warner Music team for all their support. And the Warner team wishes Anitta all the best in future.”

It’s certainly sweeter and lighter than when Anitta was tweeting in March that if she could pay a fine to cancel her contract she would “already have auctioned off my organs, no matter how expensive it was to get out”.

It’s fair to say the relationship had already soured. A parting of the ways is a sensible outcome, but it’s clearly a blow for WMG.

The label has regularly cited Anitta as an example of its ability to break artists from high-potential markets globally, including last April when she became the first Brazilian artist to top Spotify’s global Top 50 chart.

Newly freed, and with organs intact, Anitta will now have her pick of rival labels. Or could she go the DIY route?

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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