The Mane Stage at the Stagecoach Festival

YouTube has made the Coachella music festival a showcase for its livestreaming capabilities, but it’s not the only streaming service with such ambitions.

Amazon Music has been named as the exclusive livestreaming partner for the country-focused Stagecoach Festival, which takes place a week after Coachella’s second weekend later this month.

It’s not quite the all-stages streamfest of that other event, but Amazon Music will be streaming the Stagecoach ‘Mane Stage’ on its Twitch channel, as well as through the Prime Video service.

There will also be activity around this, including new Amazon Original tracks from some of the artists performing at the event; live interviews; and an Amazon Music-branded ‘Live Lounge’ at Stagecoach itself.

It’s part of Amazon’s wider push for content that can span Amazon Music, Twitch and Prime Video.

Amazon Music has launched a number of music-leaning shows on Twitch, while concert livestreams (like The 1975 in November last year) air on Twitch then move to Prime Video for an on-demand viewing window.

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