Coachella may be a two-weekend festival in real life, but now it has an ‘always-on’ version in the metaverse too. Today sees the launch of Coachella Island in Fortnite.
The island will feature a mixture of quests to unlock branded virtual items, and digital art – some based on the physical installations at Coachella, and others original for the Fortnite island. There is also a merch tent and music: a track from Porter Robinson playing in the background.
Other artists performing at Coachella will be featured in the ‘Icon Radio’ station within Fortnite’s Battle Royale mode, while Bad Bunny and Burna Boy are getting their own emotes (dance moves) accompanied by music.
Fortnite-focused marketing firm Alliance Studios created the island with Epic Games, and the promise is that “Coachella Island will remain active after the Coachella 2023 festival ends”.
As with other Fortnite activations involving music, there are some guidelines for YouTubers: they’ll be able to monetise videos filmed on the island for seven days (14-21 April) without fear of copyright takedowns – but only if they’re part of Epic’s Support-A-Creator program.
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