Music merchandise startup Hawkr has raised a seed funding round of £260k ($322.9k at current exchange rates) to continue building its business.

The UK-based firm was one of the inaugural winners in our Music Ally SI:X startups contest last November, having launched in 2021.

It has built a service that artists can use to sell merch directly to fans on a print-on-demand basis, promoting their stores during concerts. It has signed up more than 150 artists so far, and says it will use the investment to add more features to its service while signing more music industry partnerships.

CEO Jamie Monson also hinted at geographic expansion. “This funding will help us continue to develop our service and expand it to other parts of the world so artists and fans everywhere can enjoy a better experience with merch at live gigs,” said Monson.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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