Saffron has been working on initiatives to support women, non-binary and trans people in the music industry since 2015, as a UK-based non-profit organisation.

Now it needs help, after the exit of its main industry donor, and cuts to other arts grants and funding sources.

“This has left us in a tight spot. We are now turning to our community to help get us through the next few months, whilst we embed our longer-term plans to make Saffron sustainable,” explained Saffron as it launched a £50k fundraiser on the GoFundMe website.

That campaign is mainly about individuals, and it’s off to a good start with nearly £23k in donations. However, clearly there’s a potential role for music companies to step in to replace that departed industry donor too.

Saffron provided music tech training and community infrastructure for more than 1,000 people in 2022, and has plans for workshops and courses; releasing records by diverse artists; marketing campaigns around diversity in music tech; and adding more industry partners.

We hope some of those companies step forward, alongside the individuals who’ve already donated to the GoFundMe fundraiser.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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