prism project virtual artists

Sony Music Japan is one of the major labels that is investigating the potential for virtual (avatar) artists, through talent management agency Prism Project.

The latter has just announced its fifth-generation ‘vTubers’ (virtual YouTubers) chosen from more than 3,000 applications globally.

Ami Amami, Kou Tsubame and Lana Shikami are respectively a “bubbly frog girl and idol aspirant”; a “wandering android with an important quest”; and a “charming and quirky sun goddess”.

The characters all have accounts on socials and YouTube already, and will be making their official debut during a livestream this Friday (28 April) taking it in turns to introduce themselves to viewers.

Prism Project was founded in 2021, but joined Sony Music in May 2022. The news follows Sony Music Japan’s partnership last August with startup VV Entertainment to release music from another virtual artist called Apoki.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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