Electronic music brand Beatport’s evolution through partnerships continues: it announced its two latest alliances last week.
The first is with distributor TuneCore, whose artists will now be able to get their music onto Beatport if they pay an ‘add-on’ fee of $7.99 a month, billed annually.
TuneCore and Beatport are also launching a talent contest for artists and producers, via a TuneCore-dedicated portal on Beatport’s demo-submission subsidiary LabelRadar.
The second partnership is with deadmau5’s label mau5trap; metaverse startup Pixelynx (which he co-founded); and Pioneer DJ.
This revolves around a new Pixelynx feature called ‘Korus AI companions’ which are avatar characters that people can ‘train’ by feeding them music. Licensed music, thankfully!
The idea is that people who own these characters will gather music collectibles released by Pixelynx and its partners. mau5trap is the first label to test it, while Beatport’s role involves upgrading its line of Synth Heads NFTs into Korus AI companions.
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