Well before dance label Spinnin’ Records was bought by Warner Music Group in 2017, Music Ally was tracking the company’s success on one particular platform: YouTube.
For example, our analysis early in 2015 that found Spinnin’ was the third biggest music channel on YouTube by views in 2014. At the time, it had around eight million subscribers to the channel.
Fast forward to 2023, and the label has reached a new milestone: 30 million subscribers on YouTube.
Spinnin’s claim that it’s the first recorded music label to reach that total is wrong – Indian giant T-Series has 241 million subscribers for its flagship YouTube channel – but for a pureplay film-studio-less label Spinnin’ Records has undeniable clout on the platform.
That extends to a new Shorts partnership with YouTube: a short-form cartoon sci-fi series that animates some of the label’s popular artists. The five Spinnin’ Infinity’ episodes have been gathered here; there’s a spin-off scavenger-hunt game for fans; and a tie-in EP to boot.
Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!