A screenshot of Freshsound's platform

Swedish startup Freshsound launched its sync licensing platform in 2021, with the aim of helping clients in advertising, films, TV and games to speed up the process of clearing commercial tracks.

Having raised a €1.3m pre-seed funding round in 2022, now it has closed another round: €2m led by Zenith Venture Capital and Aligned. The company says it plans to use the new funding to expand beyond its existing Nordic territories.

“This investment round will help Freshsound to build its pool of professional storytellers in advertising and production, increasing the potential for music creators to make money and for the content creators to make even more impactful content,” said CEO Stevie Gyasi in a statement.

Sync can be an exciting market for musicians and rightsholders, but also – as Synchtank described in a report last year – a “fiendish mass of complexities”. More startups, backed by funding, tackling those complexities is a good thing.

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Stuart Dredge

Music Ally's Head of Insight